From Drought to Prosperity: Paani Foundation launches the Samruddh Gaon Spardha

Transforming Village Ecology and Economy

Paani Foundation is a not-profit set up in 2016 by the ‘Satyamev Jayate’ TV show team, with the mission of making rural Maharashtra drought-free and prosperous. Drought is largely man-made,and we believe that only people’s efforts can solve this crisis. Our work is towards mobilising and training citizens to lead this fight.

Our flagship initiative, the Satyamev Jayate Samruddh Gaon Spardha, is a competition aimed at transforming village ecology and economy, and creating a movement on sustainable water use.

It was launched in 2020, after the tremendous success of the Satyamev Jayate Water Cup, a competition in which thousands of villages competed to do the best and maximum work in water and soil conservation. From 2016-2019, their work led to the creation of 550+ billion litres of water storage capacity in the state!

The TV show Satyamev Jayate taught us that communication can mobilise people into action, and people themselves are a force that can change circumstance. Enthused by this we thought that if we work on one specific issue and stay with it for a consistent period of time, then perhaps we could be part of a massive social transformation. The issue we chose was water. Large parts of rural Maharashtra are afflicted every year with drought, badly affecting thousands of villages and crippling every aspect of social life. Maharashtra has 43,665 villages divided in 355 talukas. We found that wherever the issue had been solved in villages like Hiware Bazar, Ralegan Siddhi, Hivre, among others – the solution lay in people’s collective efforts and labour. So, Paani Foundation was conceived to work with people across the spectrum using our skills as communicators to empower and mobilise people to work together to fight drought. In the first year we worked in 3 talukas, in the second year we worked in 30 talukas, in the third year we worked in 75 talukas, and in the fourth year in 76 talukas. I invite you to join in this endeavour, and make it a water revolution.

Aamir Khan
Founder, Paani Foundation

Success Stories

Introducing the top 15 villages of Satyamev Jayate Water Cup 2019! These villages bridged divides, defeated apathy and united to make their village water-abundant. They also took strong measures to manage their water usage. Watch their inspiring stories.

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