Paani Foundation was set up in 2016 by the core team of the ‘Satyamev Jayate’ TV show. Our work is geared towards creating a people’s movement to tackle the generational crisis of drought in Maharashtra, and make farmers prosperous. We mobilise, train and motivate villages and farmers to lead this fight.

From 2016 to 2019, we hosted the Satyamev Jayate Water Cup, a competition between villages to do the best work in water and soil conservation. Hundreds of villages became water-abundant through their own efforts. Several success stories emerged, and so did several learnings.

We realised that there was a pressing need to use this water to improve farmers’ livelihoods as well. Thus, starting May 2022, we launched the Satyamev Jayate Farmer Cup – a competition to enable farmers to boost their incomes and become economically prosperous.

Paani Foundation was set up in 2016 by the core team of the ‘Satyamev Jayate’ TV show. Our work is geared towards creating a people’s movement to tackle the generational crisis of drought in Maharashtra, and make farmers prosperous. We mobilise, train and motivate villages and farmers to lead this fight.

From 2016 to 2019, we hosted the Satyamev Jayate Water Cup, a competition between villages to do the best work in water and soil conservation. Hundreds of villages became water-abundant through their own efforts. Several success stories emerged, and so did several learnings.

We realised that there was a pressing need to use this water to improve farmers’ livelihoods as well. Thus, starting May 2022, we launched the Satyamev Jayate Farmer Cup – a competition to enable farmers to boost their incomes and become economically prosperous.

Key Aspects

Key Aspects

Fostering SOCIAL UNITY and breaking barriers

Providing KNOWLEDGE and TRAINING on boosting village ecology and economy

Motivating citizens to take OWNERSHIP of their problem and solve it themselves

Latest in the Farmer Cup

The Farmer Cup was launched in May 2022, with over 1,500 farmer groups participating. Our TV show on ABP Majha, ‘Toofan Aalaya’ is chronicling the journey, successes and learnings of this group. Watch the latest episode here!

Latest in the Farmer Cup

The Farmer Cup was launched in May 2022, with over 1,500 farmer groups participating. Our TV show on ABP Majha, ‘Toofan Aalaya’ is chronicling the journey, successes and learnings of this group. Watch the latest episode here!

Water Cup Impact

From 2016-2019, villages participating in the Satyamev Jayate Water Cup showed how a people’s movement can transform landscapes as well as mindsets. In these four years, thousands of citizens emerged as water heroes and community leaders.

0 Bn

litres of water storage
capacity created

0 K+

people trained

Water Cup Impact

Villages participating in the Satyamev Jayate Water Cup have shown how a people’s movement can transform landscapes as well as mindsets. In just four years, thousands of citizens have emerged as water heroes and community leaders.

0 Bn

litres of water storage
capacity created

0 K+

people trained

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